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Nestle Pure Life kicks off pledge program

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STAMFORD, Conn. — Nestle Pure Life water wants consumers to keep their commitment to staying hydrated.

The brand has launched its Nestle Pure Life Hydration Movement on Nestle-PureLife.us, where participants will be asked to pledge to swap one sugared drink for water every day for one year. In return, they will receive a $1-off coupon for a purchase of Nestle Pure Life, as well as the opportunity to enter in a sweepstakes for the chance to win free water for a year.

"Nestle Pure Life is committed to helping families live healthy, active lifestyles," Nestle Pure Life group brand manager Laetitia Allexant said. "The incredible success of last year's pledge program demonstrated that making a simple change can make a big impact, and we encourage families to join us in the Hydration Movement."

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