Nestle promotes $1 million ‘American Idol’ game

GLENDALE, Calif. Nestle is running an on-pack promotion and game tied to the upcoming seventh season of American Idol, which premieres Jan. 15, that offers consumers a chance to win $1 million.

People compete for the top prize by correctly identifying the singers who get cut from the competition and the person who becomes the next American Idol. In addition to the $1 million prize, 13 cash prizes also will be awarded ranging from $10,000 to $50,000 by playing the game each Thursday after a contestant has been eliminated from the show.

More than 100 million specially marked packages of Nestle Crunch Crisp, Baby Ruth, Butterfinger, Nestle Crunch and 100 Grand candy cards will carry game codes for the “Idol Elimination” bracket game. Players can enter the codes online from Feb. 14—when the final 24 contestants are revealed—to Feb. 19 at There they can create a game bracket to guess who will be eliminated each week through the season. Players with the correct answers could win $1 million. Players use the same entry code to fill out a new bracket and choose the singers they think will continue on for the remainder of the elimination rounds. Game codes will be available on single and king-sized candy bars, in eight-packs, and Fun Size bags, according to the company.

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