OAKLAND, Calif. -- Nestle is aiming to evolve with consumer preferences by changing the ingredients in six iconic ice cream brands.
The company announced that Edy's, Häagen-Dazs, Outshine, Skinny Cow, Nestle Ice Cream and Nestle Drumstick products will roll out with the removal of artificial colors and flavors, high fructose corn syrup and GMO ingredients. Other changes include the use of fresh milk from cows not treated with rBST, the addition of more real fruit or fruit juice and a reduction in sugar by an average of 11% on select products.
"Nestle Dreyer's Ice Cream understands that consumers want to know what's in their food, where those ingredients come from and how the food products they purchase are made," said Robert Kilmer, president, Nestlé Dreyer's Ice Cream. "We are the industry leader when it comes to innovation and, as consumer demand centers on transparency and choice, we are responding with new ways to make ice cream even better. Using simpler ingredients that our consumers can recognize, and removing those that don't belong, is a natural next step for our brands."
Nestle says the evolution of its ice cream portfolio builds upon the company's ongoing efforts to improve ingredient profiles while maintaining the great taste and flavors consumers expect.