OAKLAND, Calif. — Dreyer's, part of Nestle USA, launched today the new Outshine brand, which will include the Dreyer's Fruit Bars line, as well as six new flavors launching in April under the Dreyer's Outshine name. The new flavors include two made with coconut water, the first coconut water-based frozen fruit bars on the market, according to the company.
"The popularity of coconut water has exploded, with more than 23 million U.S. consumers enjoying coconut water-based beverages. By blending delicious young coconut water with refreshing fruit, we've created a totally invigorating snack for coconut lovers everywhere," said Kerry Hopkins, Outshine brand manager. "We are delighted to offer new frozen snacks made with fruit and juice, and like our consumers, we promise to always be picky about what we put in our products."
The new Coconut Waters have 60 calories per bar and are both nonfat and nondairy. The line consists of two refreshing flavors:
Coconut Waters with Banana is infused with sweet, creamy banana puree blended with real young coconut water for a smooth frozen treat.
Coconut Waters with Pineapple combines young coconut water with chunks of real pineapple for a tropical twist.
"We like to think of Dreyer's Outshine fruit bars as a part of something greater. We are delighted to offer a range of frozen snacks that appeal to the 'shine brighter' sentiment of our consumers and how they approach life," said Hopkins. "The deliciously refreshing new flavors are a small taste of what you can expect from the Outshine brand."
The Dreyer's Outshine brand also will introduce new limited edition seasonal picks inspired by the farmer's market, which include raspberry and peach flavors available February through August; and grapefruit and blood orange flavors available September through December.
In addition to the new flavors, the Outshine brand includes existing Dreyer's Fruit Bars favorites — such as acai blueberry, creamy coconut, grape, lemon, lime, mango, pineapple, pomegranate, strawberry and tangerine — as well as multi-packs featuring coconut, pineapple, and orange; grape, cherry, and tangerine; lime, strawberry, and wildberry; no sugar added black cherry, strawberry-kiwi, and mixed berry; and no sugar added strawberry, tangerine and raspberry.
Dreyer's Outshine fruit bars will be available at grocery and supermarkets nationwide starting in April 2013 for $4.39 per box, which includes six bars per box.
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