Nestle to feature new Butterfinger cups in Super Bowl ad

Launch of new candy product planned for January 2014

NEW YORK — Nestle is planning to launch a cup version of its popular Butterfinger candy bar next year, the company said.

The candy maker said it would introduce the Butterfinger Peanut Butter Cups, calling it one of the company's biggest candy launches. In addition, for the first time it will feature one of its brands in a Super Bowl commercial.

A single-size, 1.5-oz. package features two cups and will retail for between 89 cents and $1.19. The 3-oz. share pack will feature four cups and cost between $1.69 and $1.89. The cups will be available in stores nationwide in January.

 

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