Nestlé Pure Life implements Pink Pack program

STAMFORD, Conn. — In line with its partnership with the Breast Cancer Research Foundation, Nestlé Waters said that its Nestlé Pure Life brand is continuing its support of breast cancer awareness and research through its Pink Pack retail program.

How it works: 10 cents will be donated to BCRF for every "pink pack" of Nestlé Pure Life water produced, with a minimum donation of $350,000. Available at retailers nationwide, as well as in Canada, the special packs are marked with a symbolic pink ribbon and the BCRF logo, Nestlé Pure Life said.

"Through the Pink Pack program, Nestle Pure Life brand bottled water has become a valuable BCRF partner in our fight against breast cancer," BCRF director of marketing Robbie Finke Franklin said. "We are thrilled that a leading company such as Nestlé Waters shares our mission of finding a cure in our lifetime and we look forward to the day when this disease is eliminated."

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