ATLANTA NESTEA's ready-to-drink beverage line will expand again as it launches its new Red Tea next month, the company announced Wednesday.
NESTEA Red Tea is made from the leaves of the South African Rooibos ("roy-boss") plant. Valued for generations as a source of antioxidants, red tea is also naturally caffeine-free. With only 50 calories per 8 fl. oz. serving, NESTEA Red Tea Pomegranate Passion Fruit contains no artificial colors and all-natural fruit flavors for immediate revitalizing refreshment.
“Red Tea Pomegranate Passion Fruit is perfect for iced tea lovers seeking an exotic taste that delivers the natural goodness and antioxidants of red tea,” said Penny McIntyre, SVP and General Manager of Water, Tea and Coffee for Coca-Cola North America. “NESTEA is committed to offering delicious, simple blends of tea and we are delighted to provide now an even wider variety of revitalizing tea infused with all-natural fruit flavors.”
Consumers will learn about NESTEA Red Tea Pomegranate Passion Fruit and other NESTEA flavors through the NESTEA “Liquid Awesomeness” marketing campaign launching in April.
NESTEA Red Tea Pomegranate Passion Fruit will be available nationwide in straight-wall 20-ounce PET bottles and 12-packs of 16.9-oz. PET bottles. NESTEA products are sold in supermarkets, convenience stores, drugstores and other retailers.
NESTEA Red Tea Pomegranate Passion Fruit joins Green Tea Citrus, Diet Green Tea Citrus, Iced Tea with Lemon and Diet Iced Tea with Lemon flavors in the brand’s product line-up. Last year, NESTEA Green Tea Citrus and Diet Green Tea Citrus were re-introduced with 50 percent more antioxidants.