MIAMI — Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com.
“The new Spanish-language content allows us to better serve loyal customers already familiar with the Navarro brand and reach out to the millions of U.S. Hispanics who are online today,” stated Gus Milla, director of e-commerce for Navarro Discount Pharmacy. “Proud of their Hispanic origins, these Hispanics are in search of products familiar to them from their countries of origin, such as food, tea, nectars and cola, soap, cleaners and [such] entertainment [as] domino tables and cards.”
Navarro.com En Español includes video and media content on family- and health-related topics plus product reviews, prescription management tools and e-commerce purchasing capabilities for all of its signature products. Customers may refill prescriptions, check order status and purchase such products as Cuban coffee, pastelitos, ethnic cookies, Cuban bread, domino tables, OTC and beauty products.
In addition, the entire line of Vida Mia private-label bilingual products in English and Spanish, including more than 300 product SKUs, also are available at Navarro.com En Español. Vida Mia’s product categories include household, beauty, food, body, baby and OTC. It is estimated that nearly 30 million U.S. Hispanics currently are online, many of them native-born Hispanics rather than immigrants.
Online orders are processed immediately through Navarro’s fulfillment center in Miami. Navarro.com accepts all major credit cards, and free shipping is available for online orders of $25 or more.