MIAMI — Navarro Discount Pharmacy has opened its 33rd store in Miami, which targets Hispanics from the Dominican Republic, Puerto Rico and Cuba.
“Navarro spent more than $1 million on the new location including $500,000 on construction and an additional $500,000 on merchandise, fixtures and equipment,” stated Dania Farinas-Muñoz, the store manager.
The 10,000-square-foot store layout features new colors and enhanced signage in English and Spanish, a fragrance section with added light boxes, a cell phone, OTC and photo department, a new pastelito cafeteria, and more products in the refrigerated and freezer food and dairy section.
Navarro’s unique Pharmacy services for customers include a pediatric window for busy parents, compounding pharmacy services, a free diabetes club for adults and children with diabetes, a Mommy and Me Club, and free prescription delivery for all customers. During the month of April, new customers transferring four or more prescriptions will receive a $100 Navarro store credit used over a three-month period.
The new store will target Hispanics from the Dominican Republic, Puerto Rico and Cuba with such specific products as hair care products, beer, nectar drinks, and more. Navarro’s signature products for Hispanics also available in the store include Café La Llave Expresso coffee and Fabuloso multi-purpose cleaner plus popular brands such as Valentini, El Sembrador and La Fe. Navarro’s new Vida Mia private label brand products in English and Spanish, are also available throughout the store in a variety of categories including baby, beauty, food, household, health and OTC featuring more than 1,000 SKUs.
The first 150 customers received a free Navarro reusable bag filled with products, along with free product samplings throughout the day. Free blood pressure and glucose screenings were administered by Palm Plaza Medical Centers on opening day, and concluded with raffles and a mini wine festival.