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SALT LAKE CITY — Zarbee's on Tuesday noted that more consumers have gravitated toward natural solutions over allopathic medicines, at least through the end of December, citing Nielsen scan data.
For the 12 weeks ended Dec. 31, supplemental immune system boosters and homeopathic cough and cold medicines were up 13%, Zarbee's reported. The trend is even more pronounced across children's remedies with allopathic medicines declining 15% in the 12 week period while sales of pediatric natural solutions were up 19%, and now make up more than 20% of the category.
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