Nair encourages consumers to nix the blade with new products

PRINCETON, N.J. — Nair is enhancing the hair-removal experience with new products.

New to the Nair lineup are milk and honey roll-on wax, cool gel and Nair for Men Shower Power.

Inspired by the beauty ritual of Mediterranean women, the milk and honey roll-on wax is an easy-to-use microwavable wax for legs and body that provides long-lasting smoothness, Nair said.

As the brand's first translucent depilatory gel, Nair cool gel removes hair from legs and the body using advanced technology, while offering a unique cooling sensation and fresh, clean scent.

Nair for Men Shower Power is an in-shower depilatory system that makes body hair removal more convenient without the bumps and cuts of shaving, and features a masculine scent, the company said.

"Nair continues to bring our global hair-removal expertise to the category with innovative products that match consumer needs," said Stacey Feldman, VP marketing for the Nair brand at Church & Dwight. "Our new 2011 products feature improved scents and new technologies to make home hair removal easy and convenient for both women and men."

The latest products from Nair are available on store shelves nationwide.

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