Nail polish is beauty’s ‘shining star’

Sally Hansen’s Color Frenzy collection

Nail polish remains a shining star within the nail segment as beauty mavens continue to show their love for bold, creative looks that express their individual style.

According to IRI, sales of nail polish rose about 5% for the 52 weeks ended Jan. 26 at total U.S. multi-outlets.

Such innovative formulas as DIY gel manicures, fashion runway trends and the growing array of apps that enable fashionistas to share, track and manage manicures have helped boost sales of nail lacquer.

Looking to keep up the momentum, manufacturers are careful not to rest on their laurels. For example, Sally Hansen is launching in June its new ColorFoil collection, which brings together rich pigments and aluminum leaf to create a brilliant gleam for nails. And in July, Sally Hansen is launching its Color Frenzy collection that gives nails a glittering, splattered-paint effect with multidimensional shapes and colors.

Meanwhile, Maybelline New York introduced earlier this year a totally updated nail color palette and new luxe-look packaging for Color Show Nail Lacquer, showcasing the hottest shades and coolest trends straight from the runway. In addition to the updated shade palette, Color Show Nail Lacquer also introduced the new Street Art collection, which touts black and colored matte glitter encased in a translucent formula to create a textured nail design.

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