Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.
“Lending a strong hand to the success of the makeup category was nail polishes, which [were] up by 20.4% in 2010 due to new product activity adapted to achieving at-home salon results and easy application,” consulting and research firm Kline & Co. recently stated in its Cosmetics & Toiletries USA 2010 report.
One shining star has been Coty’s Sally Hansen Salon Manicure Complete, which generated $36 million in sales last year with 5 million bottles sold. Now for the second year in a row, the No. 1 launch in color cosmetics is a nail polish — Sally Hansen’s Salon Effects — the manufacturer told Drug Store News during a recent meeting at NACDS Annual. The innovative strips of real nail polish offer nail looks that have no dry time and promise to last up to 10 days.
This is in addition to other successful launches within nail polish, such as the Justin Bieber-inspired One Less Lonely Girl nail color collection from Nicole by OPI.
Looking to cater to the do-it-yourself beauty maven, Pacific World’s Nailene introduced for 2011 the new Professional UV Gel product line so consumers can get salon-quality gel manicures at home. The line includes three colors, a French manicure set, a UV base coat/top coat, a starter kit and a UV gel brush. A UV lamp also is available.