NAD advises USPLabs to tone down advertising claims supporting AP supplement

NEW YORK — The National Advertising Division earlier this week recommended that USPLabs discontinue claims referencing “clinical” or “university” studies for the company’s AP Dietary Supplement. NAD further recommended that the advertiser modify the claim “Award Winning Nutrient Partitioning Agent” to disclose that the designation was awarded by “Planet Muscle Magazine” in 2008, 2009 and 2010.

NAD noted in its decision that the advertiser voluntarily agreed to add language to future advertisements to clarify that the supplement does not serve to “block” carb or render them indigestible. To avoid potential consumer confusion, NAD recommended the advertiser modify the advertising to note that the supplement “may help” or is “designed to help” the body “better use” carbohydrates.

In its advertiser’s statement, the company said it would take NAD’s recommendations into account in future advertising “with the goal of always producing accurate and substantiated [advertisements].”

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