ALEXANDRIA, Va. The National Association of Chain Drug Stores is joining with global information and media giant The Nielsen Co. to bolster the market information available to its smaller-scale associate members.
NACDS dubbed the Nielsen service “a new benefit for its associate members.” The service, which will provide syndicated market-tracking data annually to suppliers who qualify, will be free, although the organization assigns it a value of $2,000.
“The complimentary benefit will…assist NACDS associate consumer product goods member companies in gaining a better understanding of the competitive marketplace and to position their products accordingly,” NACDS noted. Nielsen will supply the data.
The program will roll out this month to qualified NACDS associate CPG company members in good standing, the group explained, provided those companies’ combined annual sales to drug, food, and mass retailers are under $200 million.
“NACDS has an ongoing commitment to help small- and medium-sized member companies successfully bring products to market and succeed in our industry,” said NACDS president and chief executive officer Steve Anderson. “We are pleased to work with The Nielsen Company and appreciate their leadership in providing this invaluable service to many of our members.”
Information on qualification details and how to participate can be found on the NACDS web site at www.nacds.org. Promotional materials will also be made available in conjunction with the upcoming meetings, particularly the NACDS Marketplace conference, and can be found on their respective websites housed on the NACDS website.