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ALEXANDRIA, Va. The charitable arm of the National Association of Chain Drug Stores announced its $1 million contribution to the National Consumers League's medication adherence awareness campaign.
NACDS Foundation said that the NCL is leading the national multimedia effort targeting people with chronic conditions and healthcare practitioners -- with additional intensive outreach in a handful of markets across the country -- to inform consumers of the possible health and financial burdens that can be experienced when medication is not correctly taken.
Poor medication adherence is estimated to cost the healthcare system $290 billion a year, according to the New England Healthcare Institute.
“Helping to raise public awareness about the importance of taking prescriptions as prescribed by their doctors is one of our top priorities at the NACDS Foundation, and we are proud to be a major supporter of the campaign,” said Edith Rosato, president of the NACDS Foundation. “It is vital to public health to chip away at the hurdles preventing consumers from taking medication as prescribed and improving their health and lowering overall healthcare costs. The Foundation looks forward to actively engaging in the campaign and helping to ensure its success.”