Muscle Milk goes organic

BENICIA, Calif. — CytoSport, a sports nutrition company and parent company to Muscle Milk, announced the launch of Muscle Milk Organic, which is available exclusively at Target stores and The ready-to-drink shake packs 15 g of organic protein and 120 calories. The beverage is available in chocolate and vanilla flavors.

"We constantly strive to remain on the forefront of product innovation, and we recognize the demand in the marketplace for organic product options," said CytoSport CMO Nikki Brown. "The Muscle Milk brand has always appealed to a wide range of consumers:  men, women, active lifestylists, fitness enthusiasts, weekend warriors and professional athletes, and the organic line meets the workout recovery and snack needs for protein users across the entire spectrum.  Muscle Milk Organic will also serve as a fantastic protein option to educate new users on the importance of protein in one's daily nutrition routine."

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