Murad develops next-generation spot, pigment lightening serum

EL SEGUNDO, Calif. — Skin care company Murad has announced the launch of its new rapid age spot and pigment lightening serum, an enhanced, next-generation formula of the age spot and pigment lightening gel that targets, treats and prevents unwanted discoloration on the skin.

Ideal for all ages and ethnicities who are eager to target and correct unwanted pigmentation caused by daily environmental exposures, the formula is clinically proven to restore clarity and even skin tone by reducing the appearance of sun spots and age spots by 33% in one week while simultaneously helping to prevent new pigmentation from forming, according to the company.

The serum marries the skin lightening efficacy of hydroquinone, included at the maximum levels available without a prescription, with Hexapeptide-2, a skin lightening peptide, to correct and fade existing dark spots, age spots, and freckles and help prevent future damage. The serum also features glycolic acid to exfoliate and remove dead skin cells, helping active agents penetrate quickly for rapid results.

The rapid age spot and pigment lightening serum ($60) will be available beginning 2012 at such retailers as Sephora, Sephora inside JCPenney and Ulta.

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