The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.
Among those shining stars that experienced double-digit growth is ACT Total Care, according to 52-week data from SymphonyIRI Group, a Chicago-based market research firm.
ACT Total Care is an alcohol-free formula that promises to strengthen teeth, help rebuild enamel, prevent cavities and freshen breath.
The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.