Mr. Bubble turns 50, gets makeover

CHASKA, Minn. — Mr. Bubble bubble bath is celebrating its 50th anniversary. To celebrate this milestone, the Mr. Bubble character has been updated, and the products will feature a special birthday label throughout 2011.

Debuting this spring is the new Mr. Bubble character, which has been redesigned with brighter colors and deeper dimensions to be more kid-friendly. In addition, the four bubble baths — including original bubble and extra gentle, both available in 16-oz. and 36-oz. bottles — will feature birthday-themed packaging for 2011 for even more shelf appeal.

Introduced by Gold Seal Co. in 1961, Mr. Bubble originally was developed as a powdered bubble bath and then launched in a liquid formula in 1972.

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