CAMP HILL, Pa. — While the upswing in Rite Aid’s bottom line and shares continue to gain attention, Motley Fool’s consumer goods analyst Sean O’Reilly suggests that the pharmacy retailer has “an even bigger ace up its sleeve.” Enter the chain’s new Health Alliance program.
“Rite Aid is just beginning to roll out a new initiative that has potentially major implications not only for its shareholders but for the health care industry itself,” O’Reilly said.
Unveiled earlier this year, Rite Aid Health Alliance provides comprehensive care and support to individuals with chronic and poly-chronic health conditions and helps them achieve health improvement goals established by their physicians.
Through Rite Aid Health Alliance, patients with chronic and poly-chronic conditions, like congestive heart failure, COPD, high cholesterol and diabetes, are recommended to the program by their primary care physician. Rite Aid pharmacists and specially trained care coaches, located in Rite Aid pharmacies, work with the physician and patient on an on-going basis to improve the patient’s overall health and self-management abilities. The care team members collaborate with the patient to establish health goals, eliminate barriers and create a personalized healthcare action plan in coordination with the patient’s physician.
Currently, the company is piloting Rite Aid Health Alliance partnerships with High Point, N.C.-based Cornerstone Health Care; Glendale, Calif.-based Apollo Medical Holdings; and Greater Buffalo United Accountable Healthcare Network of Buffalo, N.Y. And in June it was announced that Penn State Hershey Health System is the latest healthcare provider to join the initiative.