MONTVALE, N.J. The Great Atlantic & Pacific Tea Co. has announced that it will convert the majority of its current SuperFresh store locations in the Philadelphia market to its recently premiered Price Impact format under the Pathmark Sav-A-Center banner.
The format recently launched in the Irvington and Edison, N.J. locations. The redesigned Pathmark format provides customers with substantially lower prices.
For example, the new Price Impact format offers a variety of in-store value programs including Yellow Tag Savings. Each week, customers find more than 5,000 Yellow Tag price reductions throughout the store, as well as thousands of items on Price Hold, which will retain the same low price from week-to-week. In addition, hundreds of items ranging from soda to fresh corn are offered at special Power Prices, which are the best buys of the week. The new Price Impact format also provides shoppers with deals on fresh foods such as meats and baked goods, as well as seafood through Pathmark’s Catch of The Week program.
The company also stated that the existing Pathmark stores in this market will converted to the new Price Impact format. A number of SuperFresh locations will remain and retain the Fresh format with “significant upgrades.”