More women than men concerned by scars

Skin imperfections, such as scars and stretch marks, can impact one's self-confidence — especially among women.

It is no secret that many women feel societal pressure to maintain their youthful looks and slim figures, so it comes as little surprise that a recent survey conducted on behalf of Mederma, a maker of scar and stretch mark treatments, found that men and women have different views when it comes to skin imperfections.

According to the survey conducted by Harris Interactive, 44% of women felt that improving the appearance of their skin imperfections, such as scars and stretch marks, would help improve their overall self-confidence. This compares with 25% of men.

The online survey, conducted Nov. 15 to 19, 2012, among 2,083 adults ages 18 years and older, also found that women in particular are more self-conscious about the appearance of their scars and stretch marks, with 33% reporting that their scars and stretch marks negatively affect their self-confidence, while only 19% of men feel this way. In addition, 47% of women surveyed ages 18 years and older have tried to hide their scars and/or stretch marks from others, compared with 23% of men.

To further meet the needs of consumers, Mederma expanded its portfolio in 2012 with the introduction of Mederma Advanced Scar Gel, which is designed to reduce the overall appearance of scars caused by injury, acne, surgery or burns with just one daily application.

Earlier this year, ScarAway Silicone Scar Sheets, designed for the treatment and prevention of both hypertrophic and keloid scars, made its debut in 3,400 Walmart locations across the United States.

Once available only through hospitals, burn centers and plastic surgeons, the silicone sheeting is designed to bring the ultimate in noninvasive, drug-free scar management home. The sheets use patented silicone technology to shrink, flatten and fade scars, both old and new.

Meanwhile, Palmer's also aims to battle scars and stretch marks with such product offerings as its Palmer's Cocoa Butter Formula Skin Therapy Oil Rosehip and its Cocoa Butter Formula creams.

There's also Bio-Oil, a skin care oil that hails from South Africa and is infused with the breakthrough ingredient PurCellin Oil. It is formulated to help improve the appearance of scars, stretch marks and uneven skin tone.

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