Molson Coors launches new brews, packaging

DENVER, Colo. — Molson Coors has rolled out new products and packaging innovations.

In the United States, the company has introduced the caramel apple spiced ale under its Blue Moon brand and will roll out such brews as lemon berry shandy and snowdrift vanilla porter from Jacob Leinenkugel Brewing Co. during the fall and winter. What's more, the company's MillerCoors division is rolling out Batch 19, a pre-Prohibition style lager, nationwide.

In addition to the new products, the company said that MillerCoors recently introduced aluminum pint bottles for Coors Light, Coors Banquet, Miller Genuine Draft and Molson Canadian brands. The aluminum pint packaging can be resealed after opening and also display the cold-activated mountains designed to tell drinkers when their beer is ice-cold. Other MillerCoors innovations designed to enhance the beer-drinking experience include Miller Lite and MGD punch top cans and grip cans. Punch top cans increase airflow, resulting in a smoother pour, while the grip cans use tactile ink technology to create a "grip" around the can designed for easier holding.

"Through innovation, we are able to create excitement and interest among consumers and build brand relevance and loyalty, effectively connecting consumers to our brands and growing our business. Innovation is the keystone of our competitive advantage," Molson Coors president and CEO Peter Swinburn said.

Login or Register to post a comment.