DENVER & MONTREAL — Molson Coors Brewing Company is showcasing a global lineup of product innovations designed to expand its portfolio and provide consumers with variety as the summer season kicks off. The company has planned new releases in Canada, Europe and the United States.
“At Molson Coors, innovation starts with the consumer, and we have to update constantly. We are in a continuous dialogue with beer drinkers and what we hear is that they like to experiment; they want interesting choices to cover a variety of occasions,” said Peter Swinburn, president and CEO of Molson Coors. “With over 300 years of brewing heritage, we have a unique track record of delivering brands that are loved by generation after generation.”
New product innovations hitting U.S. shelves this summer include the Third Shift Amber Lager, which marks the first release in a series of award-winning beers. The light lager has a mild flavor profile that is perfect for a warm summer day. The Third Shift Amber Lager is a gold-medal winning, well-balanced, yet complex lager with a sweet maltiness, lightly toasted flavoring and subtle hops, according to the company.
U.S. consumers can also find Blue Moon’s latest limited release, Sunshine Citrus Blonde. Blue Moon brewers crafted this beer to awaken the palates of consumers for the warmer weather of summer. The company recommends pairing the light citrus notes of this blonde brew with dishes such as summer salads, grilled pork and fruit-based desserts.
Molson Coors Brewing Company is a leading global brewer that brews, markets and sells a portfolio of premium brands such as Coors Light, Molson Canadian, Carling, and Blue Moon across The Americas, Europe and Asia.
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