ModiFace's iPhone app makes debut

TORONTO — ModiFace, a provider of virtual makeover technologies, has announced the launch of its new iPhone application, dubbed "MakeUp Live," which is a virtual makeover tool.

MakeUp Live is based on the company's facial recognition technology that powers the virtual makeup application on the iPhone. Originally launched in November 2009, MakeUp is a free beauty tool that enables users to virtually try on different types of makeup, including mascara, foundation, blush and eye shadow, in hundreds of shades from such brands as Revlon, CoverGirl, Lancome and Clinique.

MakeUp Live creates a virtual makeup mirror using the iPhone camera to apply cosmetics in real time directly onto the user's own face. The application also gives step-by-step instructions on how to achieve one of eight beauty looks, including smoky eyes, down to the brush type and shade brand and name.

"MakeUp Live is the next best thing to having your own personal makeup artist in the room with you," stated Nikkie Gatto, mobile project manager and resident beauty expert at ModiFace. "Many magazines offer 'how to' guides from beauty experts around the globe, and many virtual makeover tools allow women to see different products on their own photo. However, MakeUp Live takes the beauty guide and makeover tools to an entirely different level by enabling women to work alongside the tool to get it exactly right."

The application is available for download from the iTunes store for 99 cents. For more information, visit

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