NEW YORK — ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.
The tool allows users to upload a photo and then instantly applies facial recognition algorithms to detect the face and to simulate skin repair results after two, four and eight weeks of twice-daily use of StriVectin's anti-aging products. These virtual results are based on the actual data points derived from StriVectin's clinical studies for StriVectin-SD intensive concentrate for stretch marks and wrinkles and StriVectin-SD eye concentrate for wrinkles, the company stated. The resulting images can be shared via Facebook, email or Twitter.
"When launching the new StriVectin-SD formulas, we conducted extensive clinical studies with an independent lab and were amazed by the remarkable anti-aging results and incredible before-and-after photography. We wanted to find a compelling way to bring these results to women everywhere with a personalized interactive makeover tool, and our partnership with ModiFace has done just that," said Jill Scalamandre, StriVectin chief marketing officer. "We are very excited about the many possibilities of utilizing this tool across a variety of different platforms, including our website, our Facebook community and at store level with our retail partners, to reach our consumers."