ModiFace enhances virtual makeover application for beauty brands

NEW YORK — ModiFace has announced the availability of an enhanced virtual makeover application for beauty brands that features advanced makeup and skin care visualization, foundation matching and beauty adviser technology to aid consumers in updating their makeup routines.

The white-labeled HTML web application for desktop and mobile platforms can be customized for any beauty brand and calibrated with their product portfolio to provide a personalized sales and marketing channel that complements the cosmetics counter.

The interactive, try-before-you-buy ModiFace application is designed to help consumers select the optimal cosmetic, skin care or hair products for their facial structure and coloring by visualizing them on their own uploaded photos. It allows users to try as many options as they wish at home or in store without the messiness of sequentially applying multiple real-world products.

Major enhancements in the new edition include:

  • Proprietary color simulation and texture rendering technology — nearly two years in development — that automatically detects and adjusts for photo lighting conditions and skin type to deliver a photorealistic visualization of how any makeup, skin care, anti-aging or hair product will look on the individual user;
  • A patented foundation finder that scans hundreds of Facebook photos of a user — in just a few seconds — to analyze the user's skin texture, tone and undertone and then identify the ideal foundation shade from the brand's product library;
  • A fully automated, artificial intelligence-based beauty advisor — populated with questions and answers from more than 100,000 ModiFace user sessions — that can respond to user questions through a chat interface to further personalize their makeover.

Other upgrades include the addition of custom makeup application options such as “cat-eye” eyeshadow and extended eyeliner, facial contouring to show how face shape can be altered with products like highlighters and bronzers, and the ability to virtually cut and brush hairstyles. Also, a new data analytics front end shows the most popular hairstyles and products being tried on in real time.

"Showing consumers what they would look like with a certain cosmetic product is only part of the story. Consumers also want advice, product recommendations, and more social engagement during their makeover. The new ModiFace virtual makeover technology does all of this with a very elegant and carefully thought out user experience," said Dr. Parham Aarabi, founder and CEO, ModiFace.

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