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LAS VEGAS — ModiFace, a facial visualization and imaging technology company, has unveiled its new 3D Augmented Reality Makeup and Anti-Aging Mirror for beauty brands and retailers.
"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually, even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."
This new proprietary technology can simulate such makeup products as blushes, lipsticks and eye shadows, and such anti-aging skincare effects as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring, on any consumer standing in front of the Beauty Mirror in real time and in full 3-D.
The Beauty Mirror offering applies ModiFace's patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3-D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user's face without requiring a photo upload, the company stated. Each deployment is customized and calibrated to match the brand's product portfolio. Consumers can:
- Try any number of cosmetic colors — instantaneously and virtually — simply by tapping a shade palette on the Beauty Mirror screen;
- See the effects of skincare products simulated on a split screen with “before” and “after” images showing potential results; and
- View all makeup and skincare effects from different angles as they turn their face from side to side.
The Beauty Mirror technology is available as a standalone kiosk that includes a touchscreen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer's own tablet or smartphone.