NEW YORK — Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.
She will make her Maybelline New York debut in print and television advertising campaigns in April.
"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," stated Jerome Bruhat, global brand president of Maybelline New York.
Horst has lit up the runway for Prada, posed for the Pirelli calendar and is a Victoria's Secret regular. Currently, Marloes is the face for the DKNY “Be Delicious” fragrance and recently posed for the Sports Illustrated 50th Anniversary issue.
Horst has been featured on the covers of such magazines as Vogue, Harper's Bazaar, Elle, L'Officiel and Jalouse and has been seen in advertising campaigns for Calvin Klein, Stella McCartney, Carolina Herrera, H&M, Valentino, Ralph Lauren, DKNY, Tommy Hilfiger Denim and Kenzo.