M&M's fans elect new color mix for limited edition candy packages

Purple, aqua and dark pink to join fan favorites blue, red and green candies

HACKETTSTOWN, N.J. — Admit it, you have a favorite M&M's color, and you'll defend that "melts in your mouth, not in your hands" color with robust vigor. M&M'S has a rich, "colorful" history dating back more than 70 years. Fans were never given the chance to choose specific color combinations for mass-produced packages — until now. Mars Chocolate North America announced new limited edition 8-oz. mix of M&M’s Milk Chocolate and Peanut pouches to hit stores later this month, featuring a never-before-seen blend of colors selected exclusively by fans.

From December 2011 through January 2012, M&M’s asked the community of more than 2.5 million Facebook fans to decide which combination of chocolate shell colors should be featured together in their new 8-oz. packages for a limited time. When the votes were tallied, the winning colors included three existing fan favorites — blue, red and green — as well as three new colors, purple, aqua and dark pink. The vibrant new M&M’s color mix will be featured in 8-oz. M&M’s Milk Chocolate and Peanut pouches, available in select stores later this month and nationwide next month.

“M&M’s fans have always been very passionate about the colors of our delicious chocolate candies,” said Roy Benin, chief consumer officer for Mars Chocolate North America. “This election year was the perfect opportunity to allow our fans to express their opinions about their favorite colors — and we are excited to create this new M&M’s color mix based on their response. While the outcome provided an even split between traditional favorites and bold new options, we’re sure fans will have fun debating the choices with every bite."

What do the DSN readers think of these new colors? What colors would you have liked to see? Comment on our Facebook page.

Login or Register to post a comment.