M&M'S brand launches new chocolate bar

HACKETTSTOWN, N.J. — On Thursday, Mars Chocolate North America announced that a new M&M'S brand Chocolate Bar is in stores. The M&M'S brand Chocolate Bar combines a creamy, smooth milk chocolate bar with the colorful fun and taste of M&M'S Chocolate Candies, according to the company.

"Our goal is to show how nearly every treat or occasion is 'Better With M,'" said Roy Benin, chief consumer officer, Mars Chocolate North America. "It's only natural that we infuse the brand's colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar."

The M&M'S Chocolate Bar is made with the milk chocolate and boosted by the colorful fun of M&M'S. Each bar comes stamped with a M&M'S character and features M&M'S Minis. The product is available at club, convenience, drug, grocery, mass, specialty and value stores, as well as in vending machines nationwide.

In January 2013, M&M'S Brand launched one of the largest marketing efforts in the brand's history, "Better With M," to reinforce that "M" has always been the symbol of irresistible chocolate, and makes any occasion better, including birthdays, sporting events, movies, back-to-school and baking, just to name a few, the company stated.


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