ATLANTA M&M Products Co., an ethnic hair care company, is extending its 10-year-old Sofn'freen'Pretty line for girls to combine olive oil with sunflower oil into everyday maintenance products for ethnic hair.
This spring, the line, geared toward girls aged 5 to 12, will include Sofn'freen'Pretty Olive & Sunflower Oil Moisturizing Lotion, Edge Tamer, and Hair and Scalp Cream.
The new products have a suggested retail price of $3.99 each and will be sold at beauty supply stores, select retailers and on the company’s Web site.
To further help children maintain healthy hair, the company has also created “The ABCs of Hair Care,” a pamphlet that lists 26 tips and facts about the hair, ranging from styling tips to good eating and sleeping habits. The pamphlet will be available alongside the products at select retailers and on the company’s Web site.