NEW YORK Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins, the “official multivitamin of Major League Baseball,” on Monday announced a joint contribution of $328,840 to the Prostate Cancer Foundation resulting from the 2008 “One A Day Men’s presents MLB Strikeout Prostate Cancer Challenge.”
An on-field check presentation ceremony took place in Los Angeles prior Monday night’s National League Championship Series Game Four between the Los Angeles Dodgers and Philadelphia Phillies.
MLBP and One A Day teamed up earlier this year on a four-year sponsorship agreement–the first national sports property sponsorship for the One A Day brand–to support the Prostate Cancer Foundation and fund research to find a cure for prostate cancer, a disease one in six men will be diagnosed with during his lifetime. One A Day Men’s is specially formulated to support prostate health. The “One A Day Men’s presents MLB Strikeout Prostate Cancer Challenge” included a $10 donation by One A Day and MLBP to the Prostate Cancer Foundation for every strikeout recorded during the 2008 Championship Season.
Major League Baseball pitchers totaled 32,884 strikeouts during the 2008 regular season, the most ever recorded.
To further support the program, MLBP and One A Day are extending the initiative to include strikeout totals during the postseason, generating an even larger donation in the fight to eradicate prostate cancer.
“Major League Baseball and One A Day recognize the impact prostate cancer has within our communities and around the nation,” stated Tim Brosnan, Major League Baseball executive vice president, business. “Nutrition, diet and a healthy lifestyle are all integral factors in the fight against this deadly disease, and as the postseason progresses, we will continue tallying strikeouts to raise additional funds.”
“The One A Day brand is proud to be able to make this donation to the Prostate Cancer Research Foundation,” added Jay Kolpon, vice president, marketing, Bayer HealthCare. “Through our men’s products, including One A Day Men’s and One A Day Men’s 50+ Advantage, we are helping to support prostate health and are excited to continue working with Major League Baseball to raise awareness of the disease and our ongoing efforts to help people maintain a healthy lifestyle at all ages.”
Throughout the 2008 regular season, One A Day and MLBP ran full page advertisements in Sports Illustrated for the MLB Strikeout Prostate Cancer Challenge that announced strikeout leaders and donation tallies. One A Day and MLBP also ran Strikeout Prostate Cancer Challenge vignettes on This Week in Baseball presented by Aquafina including strikeout footage and donation tallies.