Minute Maid Pulpy gains $1 billion in retail sales

ATLANTA — A Minute Maid product has achieved $1 billion in sales worldwide.

Coca-Cola, which owns the Minute Maid brand, reported that Minute Maid Pulpy marked the first Coca-Cola brand that was launched in an emerging market — the drink was launched nationally in China in 2005 — to reach the billion-dollar mark.

Last year, Minute Maid Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam, followed by rollouts in Mexico and Kazakhstan.

“The addition of Minute Maid Pulpy to our expanding list of billion-dollar brands is a historic milestone for the company and an affirmation of our commitment to the juice business,” said Joseph Tripodi, chief marketing and commercial leadership officer at Coca-Cola. “The rapid scalability of the Pulpy brand in developing markets is critical to the continued growth of the global juice business of The Coca-Cola Co."

Login or Register to post a comment.