HOUSTON — Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.
The company said its light lemonade line will include light lemonade and light pink lemonade varieties. Each beverage, which touts 15 calories per serving, will be packaged in clear 59-oz. recyclable PET bottles that "allows people to see the goodness inside," the company said.
"Minute Maid light lemonade and new Minute Maid light pink lemonade offer people a lighter way to enjoy the refreshing and delicious taste of lemonade," Minute Maid VP marketing Charles Torrey said. "We also think people will find Minute Maid light lemonade's new bottle visually appealing as it showcases the tasty product inside."