Miller High Life gets new packaging

CHICAGO Miller High Life is bringing a new look to store shelves.

The new packaging for Miller High Life and Miller High Life Light will feature a cleaner, more streamlined look, while maintaining the timeless Miller Soft Cross logo, "Girl in the Moon" imagery and "Champagne of Beers" callout that have represented the brand for more than 100 years.

"We're proud of our reputation as an authentic and unpretentious beer and are continuing to reflect that in our packaging," said Miller High Life brand manager Joe Abegg. "We aren't adding any new bells and whistles; we're simply bringing a consistent brand character to the entire Miller High Life family with a cleaner, crisper look we believe our consumers will appreciate."

Login or Register to post a comment.