MILWAUKEE MillerCoors LLC has said that it will bring back its “Great Taste, Less Filling” ads for football season. The company, which formed after Molson Coors Brewing Company and the U.S. arm of SABMiller joined earlier this year, announced the tagline’s comeback in a letter to distributors Tuesday.
The tagline will appear in ads airing Sept. 1 which play off of last year’s “More Taste League” campaign.
U.S. Miller Lite radio spots will also air the “Great Taste, Less Filling” tags, a slogan that was devised some 30 years ago, company said. The tagline hasn’t been widely used since 1991, according to MillerCoors.