CHICAGO — Mikes Hard Lemonade Co., producer of the flavored malt beverage Mike's Hard Lemonade, recognized its 1 millionth fan on Facebook by going all out. Literally.
In recognition of the social media milestone, Paul Siano of Orland Park, Ill., is the star of the company's temporary rebranding from Mike's Hard Lemonade to Paul's Hard Lemonade. The company pulled out all the stops, creating a new logo and packaging, and updating its website and social media profiles to reflect the new name.
"As we celebrate this social media milestone, we wanted to honor our fans who have helped us get to where we are today," said Sanjiv Gajiwala, senior director, marketing activation, Mike's Hard Lemonade Co. "Rebranding as 'paul's hard lemonade' this week is our unique way of creating a personal connection with our fans and rewarding one passionate consumer with the flavors he loves."
The rebranding will last until Friday, June 20. Video of the company's rebranding can be seen at MikesHard.com, Twitter.com/MHL and YouTube.com/MikesHardLemonade.