BETHLEHEM, Pa. Just Born Inc. has partnered with Alex’s Lemonade Stand Foundation, an organization that raises money for children with cancer, the company announced at last week’s NCA All Candy Expo.
Just Born’s Mike and Ike candy brand will make a minimum donation of $100,000 per year to this foundation to assist in its fight to cure childhood cancer.
The company also unveiled a new flavor of its Mike and Ike candies called Mike and Ike Lemonade Blends, which was the winning flavor in the company’s consumer contest.
“Alexandra Scott [whom the ALSF is named after] set an example for all of us, and we would like to help continue her vision by teaming up with ALSF, said vice president of brand development and services Kathy Bassininski. “Our new delicious Mike and Ike Lemonade Blends variety will be sure to sweeten the success of the important endeavors of ALSF.”