Mike’s Hard Lemonade pairs with celebrity chef Spike Mendelsohn for July 4th promotion

CHICAGO — Mike’s Hard Lemonade Co. announced today a partnership with celebrity chef and former "Top Chef" contestant Spike Mendelsohn in support of a July 4th consumer promotion beginning June 19. The in-store promotion offers one lucky winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike. On the heels of the launch of Mike’s new advertising campaign, “It’s Never Not a Good Time for a Refreshing Mike’s,” the brand reminds consumers that Independence Day is no exception.

To set the tone for the summer grilling season, Chef Spike hosted an exclusive July 4th themed BBQ in New York June 13th to sample some different All-American dishes. Created by Spike and inspired by Mike's, Mendelsohn created three unconventional recipes infused with new Mike’s products including, Mike’s hard lemonade FROZEN and Mike’s hard Smashed Apple Cider, while pairing perfectly with the popular, Mike’s authentic shandy.

“Cooking is all about having fun and expressing creativity, and I truly enjoy putting a refreshing twist spin on classic dishes,” said Chef Spike Mendelsohn. “Partnering with mike’s to shake things up for a modern Fourth of July menu allowed for just that.”

This summer, Mike’s has been spreading the word that it’s truly “Never Not a Good Time for a Refreshing Mike’s” by celebrating the season’s top social occasions with consumers, including Cinco de Mayo, Memorial Day, Fourth of July and Labor Day. Throughout the course of the summer, consumers will have the chance to win more than 4,700 prizes, including four grand prize experiences, through a national on-package promotion.

The promotion to win a barbecue with Spike Mendelsohn and 11 friends this summer officially begins at 12:00 a.m. central standard time on June 19, 2013 and ends at 11:59:59 p.m. CST on August 20, 2013. To participate in the promotion, entrants must enter a code located inside specially marked can or bottle packages of Mike's hard lemonade for a five or six digit alphanumeric code at http://www.mikescodes.com.


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