BARRINGTON, Ill. Merix Pharmaceutical unveiled its new Fast-Results! genital herpes treatment this month while attending the ECRM Cough, Cold and Allergy conference in Dallas.

The only OTC treatment for genital herpes, Fast-Results! answers an unmet need of people who suffer painful symptoms associated with genital herpes outbreaks. Designed to be used in conjunction with prescription medication, Fast-Results! also brings needed treatment to consumers who cannot afford prescription medication.

Fast-Results! genital herpes treatment is comprised of Merix’ patented technology Viracea, which contains an approved ingredient under the FDA OTC antiseptic/antimicrobial monograph, the company stated. At clinical trial, Viracea was shown to be effective in lesions caused by herpes.

According to Centers for Disease Control and Prevention, 16% of Americans currently suffer from genital herpes, which equates to approximately 37 million adults.

“We believe there is a very strong market need for this product,” stated Merix CEO Meryl Squires. Several major retailers have already committed to carrying Fast-Results! genital herpes treatment, Squires said. CVS will begin stocking in mid-May, soon thereafter followed by Rite Aid.