Mentholatum innovates dry-eye care with new Rohto Dry-Aid

ORCHARD PARK, N.Y. — The Mentholatum Company on Wednesday launched Rohto Dry-Aid, a non-blurry tear repair formula that is clinically shown to provide longer lasting dry eye relief versus the leading brand, the company stated.

"With the issue of dry eye on the rise, we've been working with our eye care researchers in Japan for the past five years to come up with a unique product/formula that quickly soothes dry eye symptoms and provides long lasting relief," stated Meryl Reis, VP research and development at the Mentholatum Company. "Now we feel very good to bring to consumers the next generation eye drop for Dry Eye."

"Designed with consumers in mind, we are certain that the advanced Rohto Dry-Aid formula will help dry eye sufferers enjoy their daily lives.”

Rohto Dry-Aid is designed to relieve the five key symptoms of dry eye: dryness, irritation, grittiness, burning and stinging. In a clinical study it delivered consistent and continuous relief over time and was rated highly for its refreshing feeling while delivering significant improvements in quality of life measures. Unlike over-the-counter dry eye drops that only work on one layer of the tear film, Rohto Dry-Aid is formulated with Liquidshield technology and works in a unique way to restore moisture to the tear film by working on all three layers to mimic a stable, natural tear – soothing eyes for up to 12 hours.

"Designed with consumers in mind, we are certain that the advanced Rohto Dry-Aid formula will help dry eye sufferers enjoy their daily lives, delivering all day relief from irritating and distracting dry eye symptoms, in a refreshing non-blurring eye drop," added Erick Estrada, senior director marketing Mentholatum.

Rohto Dry-Aid features a clear bottle with a single-drop applicator and is currently available at major national and regional retail locations where over-the-counter dry eye drops are sold and also online.

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