WASHINGTON — Japan’s Gatsby Moving Rubber, a men’s grooming brand in Asia, is now available at five Ricky’s NYC locations in New York City.
To raise brand awareness and demonstrate how the product works, the cosmetics retailer initiated a series of soft-launch, in-store events beginning the week of Jan. 6 at its stores in Soho, 23rd Street, 39th Street, Tribeca and Columbia University.
The Gatsby hair wax series Moving Rubber recorded No.1 sales in Japan in 2012 for men’s hair styling. Since its launch in 2006, more than 100 million units of Moving Rubber were sold to more than 10 countries and regions in Asia.
Moving Rubber is recognized for its ability to create a wide range of hairstyles. Once Moving Rubber is applied to the hair (preferably dry), rearranging the style throughout the day is made easy due to the unique moveability and hold of the product.