Menasha Packaging Co.'s Paul Murphy discusses navigating the Rx-to-OTC switch

Rx-to-OTC switches are expected to continue, serving as a triple-win for the industry as retailers gain more store traffic and category sales; consumers benefit from easier access to effective remedies; and brands enjoy revenue streams that extend beyond patent expiration.

To help industry players better navigate the challenges within the complex Rx-to-OTC process and share insights into the best switch scenarios, DSNTV recently interviewed Paul Murphy of Menasha Packaging Co. for its Executive Viewpoint video series.

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