Men’s hair coloring, shaving sales increase

The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.

According to data provided by SymphonyIRI Group, a Chicago-based market research firm, sales of men’s hair color for the 52 weeks ended Oct. 7 at total U.S. multi-outlets — which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries and select club and dollar retail chains — rose nearly 3%.

Taking the top three spots, according to SymphonyIRI Group data, is Just For Men, including the brand’s Just For Men Autostop. Just For Men Autostop aims to simplify the hair coloring process
by combining everything needed into one tube. There is no need to mix any components.

The men’s grooming market, however, is still marginally skewed to men’s shave, and that is further evidenced by the robust growth of the grooming/shaving segment.

According to SymphonyIRI Group data, sales of grooming/shaving scissors for the same 52-week period rose a healthy 14%, fueled in part by strong sales of the Remington Pivot & Flex. Also helping to grow the segment, Gillette unveiled earlier this year its precision styling tool for men with facial hair. Dubbed the Gillette Fusion ProGlide Styler, it combines Braun’s trimming technology with Gillette’s blade technology to master a facial hairstyle with ease.



The article above is part of the DSN Category Review Series. For the complete Men's Grooming Buy-In Report, including extensive charts, data and more analysis, click here.

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