Mello Yello goes back to its roots with retro design

ATLANTA Mello Yello is getting nostalgic with a throwback look this summer.

The citrus soft drink features the original playful tilt of the green and orange logo, but now with the pair of double “L”s strolling off the edge of the can. Bubbles of citrus flavor and stylized fruit images float in the signature yellow background behind the Mello Yello logo. The soft drink will be rolling out with the new packaging in 2-liter bottles, Fridge Packs and 20-ounce PET bottles in all markets, with 16-ounce PET bottles and 20-can packs available in select locations, Coca-Cola said.

“Mello Yello's fans are passionate about its citrus flavor,” said Sabrina Tandon, Mello Yello's senior manager. “We want to thank those fans by making the brand more available and taking it back to its roots with a look that truly captures the original, easy-going smooth of the '70s.”

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