Meijer augments mPerks program

GRAND RAPIDS, Mich. — Meijer on Thursday announced added features to its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly how much they've saved by shopping at Meijer locations.

With more than $100 million saved by mPerks subscribers since 2010, Meijer is among the first retailers to provide interactive spending and savings information to customers. The new features are available for subscribers who enable the digital receipts option on their accounts and enter their mPerks ID each time at checkout.

"Customers who enjoy our everyday low prices and take advantage of mPerks can really see how their savings are adding up and better recognize the overall impact Meijer makes toward stretching family budgets," stated Michael Ross, VP customer marketing and emerging technology. 

While paper receipts will still print at checkout for all customers, digital receipts will appear 15 minutes after a purchase, and savings graphs on their mPerks accounts will update every 24 hours. Once the features are enabled, users will be able to track how much they have saved in the "Receipts & Savings" section of mPerks. Pie graphs break down savings into various categories and also display overall savings.

In addition to viewing on mPerks.com, the Receipts and Savings features can also be viewed via the Meijer app. 

Meijer launched mPerks as a way to help deal-seeking customers save money at the register by offering a faster - and more convenient - way to clip coupons. Ross said the program has a redemption rate up to four times higher than the national average and recently reached a milestone of 344 million clips. In 2013, an average of 90,000 customers signed up for the free online program, which keeps shoppers from having to cut, print or even present a coupon upon checkout.

"We're pleased that so many of our customers are taking advantage of the time- and money-saving resources we have in place," Ross said. "We're dedicated to continually introducing solutions that enhance their shopping experience."

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