Meet the co-chairs of the HBW Advisory Board and Education Leadership Council

The Health & Wellness @Retail 2013 event is here — a truly unique confab that brings together the Global Market Development Center and the Food Marketing Institute for a first-of-its-kind, combined conference focused on health, beauty and wellness.

“The synergies of putting together the two association’s attendees allows more collaboration between wholesale, retail and supplier disciplines that rarely come together at one event or even in their own companies,” Dave McConnell, president and CEO of GMDC, told DSN in an earlier interview. “For example, we anticipate that executives from the same wholesale/retail companies attending the two separate events will interact at levels they don’t even achieve in their own home offices, where too often silos of responsibility create unintended barriers to collaboration.”

And now, it’s time to meet the co-chairs of the HBW Advisory Board and Education Leadership Council.

Brian Bradley, HBW Advisory Board co-chairman:

In January 2013, Brian Bradley was named EVP sales and customer development of Lornamead, whose brands include Finesse, Aqua Net, Yardley and Lypsyl. Previously, he was SVP sales for Lornamead.

Prior to joining Lornamead, Bradley was SVP sales for Del Pharmaceuticals, and he held senior sales positions at Pharmaceutical Formulations, Lander Co. and Schering-Plough Healthcare Products. Bradley also spent 11 years with Whitehall Laboratories — now Wyeth — in sales and sales support positions of increasing responsibility.

Michael Petocchi, HBW Advisory Board co-chairman:

Mike Petocchi is business group manager for health & beauty care and cosmetics at Wegmans, a post he has held since 2002.

His responsibilities include health care, beauty care, personal needs, baby care and color cosmetics. Petocchi started with Wegmans in 1988 in store operations, as a GM team leader. He also worked as GM coordinator, supporting store operations, before moving into the merchandising area. Petocchi also has worked as a buyer, VMI coordinator, category merchant and supply chain manager.

Dewayne Rabon, Education Leadership Council co-chairman:

Dewayne Rabon is VP general merchandise/health and beauty care sales for Winn-Dixie, which operates 484 stores in Florida, Georgia, Alabama, Mississippi and Louisiana.

Rabon has worked for Winn-Dixie since 1979. Since joining the company, he has held a wide range of positions in both retail operations and corporate sales and procurement.

Prior to becoming VP GM/HBC sales, he served as senior director of grocery, dairy, frozen food and alcohol.

Bob Richardson, Education Leadership Council co-chairman:

Bob Richardson is the director of sales, customer and industry development for the Clorox Co.

Clorox manufactures and markets such brands as ArmorAll, 409 Cleaners, Pine Sol, Fresh Step cat litter, Hidden Valley dressings, Kingsford charcoal, Brita water filters and Burt’s Bees natural products.

He has been in engineering, management, sales and marketing with all classes of trade for more than 39 years with Clorox, First Brands and Union Carbide.

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