NEW YORK — Mediterra, a company that fields nutrition bars inspired by the Mediterranean Diet, today named Acosta Sales & Marketing as its U.S. sales agency.
"Acosta represents the most prestigious brands in the food industry, and our partnership proves their inherent belief in the Mediterra bars," said Marty Hagge, SVP sales and marketing, Mediterra. "We're confident that the combination of our delicious and healthy bars with their sales skills will ensure Mediterra bars on shelves across America."
"Occasionally, we find a product that emphasizes a particular lifestyle and Mediterra is one of these brands," said Mike Anderson, president of Natural Specialty Sales, a division of Acosta Sales & Marketing. "We're excited to help introduce the first on-the-go nutrition bar that adheres to the Mediterranean Diet. The combination of a clean ingredient label, interesting flavors and delicious taste creates a winning product line."
Mediterra recently launched six new flavors, including its first foray into savory-flavored bars that contain such healthful ingredients as sundried tomatoes, olives and basil. Other bars feature various fruits, vegetables and grains. All Mediterra bars are all-natural, non-GMO and gluten-free. The suggestged retail price is $1.99.